Dough-lightful Bites
ten directions

Design mockups. Same menu content in all ten.

01

Maison

Editorial pâtisserie. Cream, blush and cocoa; Cormorant, Jost and a script accent; the menu set like a printed card with dotted leaders.

 02

Sugar Rush

Bold, playful direct-to-consumer brand. Thick outlines and hard shadows, a colour per flavour, a deluxe cookie you pull apart.

 03

Index

Swiss modern grid. Black, white and one pink, numbered 01–10, allergen matrix with an "avoid" filter on the menu.

 04

Kitchen Table

Warm illustrated small-batch bakery. Paper and grain, Fraunces, cookie drawings generated from each recipe, polaroids and stamps.

 05

After Dark

Indulgent premium dark. Chocolate-black and glowing pink; the deluxe cookies break open on scroll and their fillings stretch.

 06

Gloss

Product-launch treatment. Luminous pink, peach and lilac, glass panels, a scroll-driven cookie that splits to show each filling.

 07

Riso

Risograph zine. Fluoro pink and riso blue overprinted on paper, halftone photos, a four-panel zine menu, stamp on add.

 08

Tea Room

British heritage confectioner. Striped awning, gingham, a framed bill of fare, gift-box product pages drawn per box size.

 09

Bento

Ordering-first and app-like. Bento home you can order from directly, bottom sheets, sticky order bar, keyboard search.

 10

Mochi

Soft, rounded and mascot-led. A cookie character drawn per flavour, strawberry-milk pinks, squishy interactions.

 REF

The current Wix site

The starting point: menu content, pink/black/white palette, script headings.

Content to confirm with the client

  1. Menu and shop prices disagree. The menu sells standard boxes of 8 or 12 and deluxe boxes of 10; the Wix shop sells every flavour as a box of 12 or 24 at different prices. These mockups use the menu.
  2. Some deluxe cookies cost less than their standard version: Deluxe Oreo £1.80 vs Oreo £2.10, Deluxe Biscoff £1.90 vs Biscoff £2.10. Box discounts also vary a lot (Deluxe Reese's box of 10 is £18.99 against £2.33 each; Deluxe Pistachio's is £23.29 against £2.33 each).
  3. Allergens: Deluxe Reese's has a peanut butter centre but lists only "Nuts". Peanuts and tree nuts are separate allergens on UK labels, so it should say peanuts. "Dairy" is usually written "Milk". Also worth saying plainly on the site: every flavour either contains nuts or "may contain" them, so nothing is nut-safe.
  4. All contact details on the Wix site are template placeholders (123-456-7890, info@mysite.com, a San Francisco address, "© 2035 by The Doughy Delight"), and the shop still has the template's Electronics category and a "Mechanical Keyboard Kit" product. The mockups show marked placeholders instead.
  5. Not on the Wix site at all, shown as marked placeholders: the baker's story, how an order is confirmed and paid, collection or delivery, how much notice a date needs, and a real privacy policy. Every checkout here is an order request (no payment); that is a guess at how she works and needs confirming.
  6. There are no photos of her cookies anywhere. Every photo here is free stock (CC0, plus three CC BY that are credited on the page) and is listed in shared/CREDITS.md. Real product photos are the biggest single upgrade available.
  7. Fixed on the way in: missing £ signs, "Reece's" → "Reese's", "Massege" on the contact form.